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Surfers can complain and wistfully wish for the good old days of emails, blog links and Google rankings, or they can adapt to the new reality Twitter represents. Getting your content “ReTweeted” on Twitter (i.e. getting people to repeat what you’ve said, usually accompanied by a link) can drive significant quality traffic to your site, which in turn can boost your subscriber base.
So, how does ReTweeting spread your viral message on Twitter?
ReTweeting is an action you’d like your audience to take. And similar to any other action, the best way to persuade the maddening crowds, is simply to ask them to. And when a user ReTweets your content, they’re very likely to also repost your call to action, lending it their credibility and sphere of influence. If they have 1000s of followers, you message just hit a 1000 other folks who can then take it upon themselves to ReTweet to their own followers. Talk about word of mouth, ReTweeting has elevated that process to the Nth degree.
Nearly every form of viral message sharing comes in some form of social proof. Humans have a natural tendency towards imitation, especially of those who they assume have better information than themselves. The likelihood of a tweet being ReTweeted increase dramatically every time it is ReTweeted.
And if you think that Twitter can’t produce any tangible results in the business world, think again! When J.R. Cohen, Operations Manager for Coffee Grounds Cafe in Houston, Texas first heard about Twitter from one of his customers, he was puzzled but intrigued. Today, he credits Twitter with almost doubling his clientele and with opening his eyes to a whole new way to build community.
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