Online Marketing Is Expected To Grow In 2009

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Senior executives at advertising, marketing and interactive firms suggest the economic downturn will create unique opportunities for the industry, especially companies in emerging marketing and media, according to the AdMedia Partners 15th annual survey "Merger and Acquisitions Prospects for Marketing Services and Internet Marketing Firms."

In fact 77% of respondents expect word-of-mouth/social media marketing to grow in 2009, compared with 76% for search marketing, 75% for mobile marketing and 70% for behavioral/contextual marketing.