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Expect lots of changes in the network marketing and advertising fields this year. The economic upheaval promises lots of mergers and acquisitions.
The 15th annual “Merger and Acquisition Prospects for Marketing Services and Internet Marketing Firms” report surveyed more than 3,700 professionals from marketing and advertising firms, holding companies, as well as a smaller portion of private investors, via a Web-based survey in December.
About 60% of senior executives at marketing and ad firms, as well as private equity investment groups, expect to take steps toward M&A deals this year, only a slight decline from last year's 67% finding, according to a recent survey from AdMedia Partners.
Although more than three-quarters said they expect the 2009 economy to be weaker than 2008, more than half (56%) also expect to be approached by a prospective buyer or to approach a prospective acquisition (52%). In fact, most respondents believed that buyers should act now, while only about a quarter said sellers should act now.
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