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Online Business Marketing Survey
COO George Foo recently spoke out about the advertising potential of Facebook.
A survey by IDC shows that only 57% of social network users clicked on an ad in 2007 and only 11% led to a purchase. And a Pulse survey shows Malaysian online users put social networks below online forums and specialist blogs as the most trusted media for information about products and services. How can you convince marketers that social networks are a good place to advertise?
Foo: To me, these figures are very optimistic and encouraging. It is common knowledge that most people use the Internet to search for information and review goods and services.
Forums and specialist blogs are the best sites to search for such information. So it comes as no surprise that online users in Malaysia trust those sites when it comes to searching for information on products and services.
Facebook is the ideal medium for advertisers looking to reach out to a huge influential audience in a naturally viral environment among loyal and highly active users. The leading online social directory, Facebook offers users an interactive format to build personal profiles, blogs, share interests and photos, and connect with other users.
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